The Journey by Gradient
Art Direction & Graphic Design
Gradient is a platform for hair architecture and design. Providing the fusion of knowledge, tools, and exploration for all hairdressers and barbers. What started as a personal journey in the barbering world has expanded to the production of products and education accessible to the masses.
The Journey by Gradient, is a two-day networking event that promotes the fusion of knowledge, tools, and exploration within the hair industry—showcasing Gradient’s new campaign and products.
I was responsible for developing the visual direction of print, digital, and other physical media and working with various sponsors and brands to produce collaborative merchandise for the event.
The Journey Recap Video