PROJECT
The Journey by Gradient
TYPE
Art Direction & Graphic Design
YEAR
2021
DESCRIPTION
Gradient is a platform for hair architecture and design. Providing the fusion of knowledge, tools, and exploration for all hairdressers and barbers. What started as a personal journey in the barbering world has expanded to the production of products and education accessible to the masses.
The Journey by Gradient, is a two-day networking event that promotes the fusion of knowledge, tools, and exploration within the hair industry—showcasing Gradient’s new campaign and products.
I was responsible for developing the visual direction of print, digital, and other physical media and working with various sponsors and brands to produce collaborative merchandise for the event.
CONTRIBUTERS
Adryan Hanson
Charlie Dixon
Matt Dejanovic
LINKS
The Journey Recap Video