PROJECT
lululemon Chicago '24 Marathon Identity
TYPE
Design Direction
YEAR
2024
DESCRIPTION
For lululemon's 2024 Chicago Marathon expression, we created a visual identity grounded in the concept Run to Your Rhythm—an ode to the inner pace and outer pulse that drive every runner forward. The system came to life across marathon week touchpoints, from pre-race hype to on-course moments and post-run recovery, celebrating the rhythm that connects mind, body, and movement.
INTERNAL TEAM
Frederic Mazzola
Joshua Servillon
Sarah Kern
Ryan Murray
Valentine Ho
