Identity & Website
How do you stand out in a market filled with big names like Lacoste and Ralph Lauren? For Champlain — a brand that has dedicated itself to creating the "Perfect Polo" — the answer was creating a story and placing the customers right in the centre of it.
Champlain is a fashion & aspirational lifestyle brand based in Quebec, Canada. Inspired by heroes from the past, designing timelessly unique pieces that bring an authentic feeling of nostalgia. By taking the idea of a polo and rejuvenating the purpose behind it. Bringing confidence through a perfect fit and compelling narrative.
Working across digital and physical platforms, I collaborated with the creative team at Demure to develop Champlain's logo, brand style guide, website, and various marketing materials.