Graphic Design & Website
Gradient is a platform for hair architecture and design. Providing the fusion of knowledge, tools, and exploration for all hairdressers and barbers. What started as a personal journey in the barbering world has expanded to the production of products and education accessible to the masses.
As the Graphic Designer for Gradient, I aim to create arresting visual content and design in order to attract barbers and hairdressers with the highest standards. Together with the creative team at Demure, I have played a key role in developing a rich and consistent visual universe for the brand – one that excites audiences and embodies a new standard of design in the world of hair architecture.
Here are some examples of concept development and design I've created across various Gradient campaigns and product launches.