PROJECT
lululemon Wildfeel Campaign
TYPE
Art Direction & Graphic Design
YEAR
2025
DESCRIPTION
Launched as Lululemon’s first trail-specific running shoe, Wildfeel Trail was made for runners who crave dirt, grit, and elevation. Inspired by summer’s fleeting intensity, the concept leaned into urgency and freedom, with the rallying cry: Grip Summer by the Trail.
Shot documentary-style with real runners on real trails, the campaign embraced playful chaos and raw energy—capturing the thrill of fast miles, dusty shoes, and chasing wild moments before the season slips away.
INTERNAL TEAM
Patrick Young
Frederic Mazzola
Joshua Servillon
Ryan Murray
Valentine Ho
Bea Sunga
Christine Nairne
PHOTOGRAPHY
Evan Perigo
Will Saunders
VIDEO
Zack Mctee
