PROJECT
New Artifact Magazine
TYPE
Design Direction
YEAR
2021
DESCRIPTION
New Artifact discovers true creativity from today’s fashion market where countless brand-named products are overflowing. The magazine provides coverage on fashion and culture through articles and different forms of original content such as editorials, features and interviews.
Each edition features various designers, and it allows the reader to understand the creative process to forge an appreciation behind each individual project. Collecting insights from not only the designers but also other roles within the creative team (photographers, art directors, and creative directors).
Through insightful content, the magazine aims to document the creativity within contemporary fashion, from concept to creation, in the same light a museum does an artifact.
DURATION
4 months
REFERENCES
Content sourced from Nike
